Est. 2025

You can make something good

You can make something good

Photo: Sharif Shameem

Engineering Feelings

Engineering Feelings

Donald Jewkes on telling Silicon Valley's stories

By Aadil Pickle · Mar 2026

Silicon Valley is obsessed with storytelling right now. Founders are dropping six figures on launch videos pre-product. A16z new media is hiring the best twitter posters to help their PortCos with comms. AI can write code ten times better than it can a blog post. Building things is cheap, so software engineers are getting laid off, but attention is all you need so LA and NYC creatives are being imported in droves. A filmmaker friend joked that “San Francisco is a patch of grass and I’m a lawn mower.” In this era where attention is currency, there’s no one who thrives more than Donald. He’s an engineer turned filmmaker who's worked with Cursor, Physical Intelligence and Meter. But he’s been behind the scenes for around 20 other startups over the years, influencing their creative direction, brand or launch videos in some way. There’s no point in building the future if you don’t tell anyone about it, so his goal is to decipher the weird yet incredible world of Silicon Valley and spread its stories to the masses. I spent a week with him to tell the storyteller's story. Somehow, he got me to talk most of the time even though I was the one writing about him, and saw him do the same to everyone else. He pulled dialogue out of a camera-shy roboticist with ease and prompted an AI researcher to excitedly rant about why now is the best time to move to San Francisco. He’s really damn good at getting people to talk, but somewhat quiet himself. I couldn’t help but think he was subtly influencing my narrative as I was trying to form it.

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You can't lose if you never quit

You can't lose if you never quit

Declan Gessel on building businesses as an ultramarathon runner

By Aadil Pickle · Feb 2026

You can tell a lot about how someone approaches life by watching them play pickup basketball. Playing with Declan is like having a golden retriever on your team. He jumps for every rebound. Sprints to save the ball any time it's going out of bounds. Shoots the ugliest jump shot and having faith it'll go in. Always asking for tips to improve. Always smiling. He's given me a black eye and sprained ankle during our runs, but it's impossible to get mad at him because he's always so positive. Declan's a quiet force of nature. He owns an antique Porsche but daily drives his Tesla. He lives in a 2b2b apartment with no roommates that I could only describe as a real estate agent's wet dream. He's run multi-million dollar businesses with no outside investment, and currently runs his own company called SLAM. He's also only 23. You'll never hear him brag about any of it, nor is he a niche internet micro-celebrity, because he's too busy making what he wishes existed in the world: a studio that churns out awesome physical products made by people doing what they love.

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Do the dirty work

Do the dirty work

Jasmine Sun on writing and doing everything to win

By Aadil Pickle · Feb 2026

Jasmine is an independent journalist covering Silicon Valley tech and culture. That's the tight one-liner she'll tell you if you ever meet her and ask what she does. What she won't tell you is the million other lives she lives that seem to all perfectly culminate into that one liner. There's writer Jasmine, who spends 2-4 days buried in a post until it's published. "It's going to be really boring following me around. I'm really just at my laptop all day." In the words of a close friend:

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Training the Idea Muscle

Training the Idea Muscle

Riley Walz on creating viral internet pranks

By Aadil Pickle · Dec 2025

Riley describes himself simply as a guy who likes to do things he finds fun. But to the New York Times, he's known as "The Tech Jester Who Pranks San Francisco". He's responsible for projects like: But before any of his projects went mega viral, before he started getting massive Twitter payouts and job offers from the top AI companies in San Francisco, before he had an army of reporters pleading to write about anything he does — he was just a kid dreaming of building B2B SaaS apps. I met him five years ago. My first impression of him, after he showed me his fake Twitter profile that got a blue checkmark by exploiting their verification system's leniency for political candidates, was "Wow, this guy's weird. I like him." Years later, when he showed me a fake street sign he put up outside the Louis Vuitton store, my impression was "Wow, this guy's probably going to jail someday."

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Inventing the near future

Inventing the near future

Brian Machado on building a $1000 general purpose human-ish robot

By Aadil Pickle · Dec 2025

My friend Brian has a very interesting take on money. In that, it always feels like he doesn't have any, even though he probably should. He's an incredibly talented engineer who worked on Uber self-driving when he was 19, and has raised millions, yet is three months behind on his rent. When I visited his apartment in Waterloo, every corner was filled with hardware parts and 3D printers. I asked: "Why do you need four 3D printers?" "So when I design new parts, I can make 4x as many iterations."

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